Lead: In the 1950s the first great scandal rocked television when it was revealed that TV Quiz Shows were cheating.

Intro: A Moment in Time with Dan Roberts.

Content: Television is a business. It is in the business of selling air time to advertisers. No station or network can long ignore the basic facts of the business. Programs are aired in large measure so as to attract an audience for the advertiser’s message. The sponsor pays fees which cover the cost of production and broadcaster profit. As in the heyday of radio, ad agencies and even individual advertisers in the early years of television kept close touch on programs they funded even dictating on-air personalities and script content.

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