Lead:  Branch Rickey was no social crusader. He was a hard-nosed, tight-fisted, conservative, Methodist teetotaler, but he wanted to win baseball games.

Tag: A Moment in Time with Dan Roberts

Content: In 1919, while head of the St. Louis Cardinals Rickey was frustrated that his team couldn't attract promising minor-league players. There was all that talent and he could not get his hands on it. He convinced the owner to buy stock in two minor league clubs so as to get first choice of their players. He created the farm system. The Cards won nine pennants with the players Rickey recruited. After moving to the Brooklyn Dodgers, Rickey also wanted to win, and in 1945 he found a way.

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