Lead: During the Italian Renaissance, artists and other people of ability, found themselves in a seller’s market, able to sell their services to patrons willing to pay large stipends for talent. Leonardo da Vinci proved himself adept at make that system work.

                Intro.: A Moment in Time with Dan Roberts.

                Content: Until the Renaissance the talent of European scholars, musicians, artists, sculptors, and architects was largely held captive by the church and to a lesser degree national states such as France and England. In the 14th century there was a revival of interest in ancient Greek and Roman culture with their emphasis on individualism and meritorious achievement. Wealth generated in the rich Italian city-states, created much discretionary income. Renaissance artists were able to exploit this environment and bargain their services to the highest bidder. Commanding high commissions for their talent, artists such as Leonardo da Vinci could move from city to city, choosing their work, and exploring their interests in a way theretofore almost impossible.

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