Lead: The daughter of immigrants, Josephine Esther Mentzer, a.k.a. Estée Lauder set the industry standard for women’s beauty products in 20th Century America.

Intro: A Moment in Time with Dan Roberts

Content: Esther grew up a borough girl in Queens, the ninth and last child of Max and Rose Mentzer. Early on she became fascinated with the creams and fragrances that her mother used and that her relatives sold in their stores. As a teenager she learned merchandizing and customer relations, caught up as she later wrote, “by pretty things and pretty people.” She learned early on from her Uncle John Schotz the benefits of hands-on selling demonstrating how products worked on the faces and hands of her customers.