Lead: Born at the dawn of the twentieth century, master salesman Ray Kroc helped transform the way the world consumed food.

Intro: A Moment in Time with Dan Roberts.

Content: After brief service as an ambulance driver trainee in World War II, Kroc began his professional life and gradually absorbed the craft of salesmanship. After nearly two decades with cup manufacturer Lily-Tulip, rising to mid-western sales-manager, Kroc became fascinated with the multispindled milkshake maker. He eventually bought the company, Prince Castle, and in the post-World War II business revival the company prospered.