Lead: Emerging from the heady days of the alliance between tobacco and baseball, the Honus Wagner Trading Card is an extremely rare piece of memorabilia, fetching in 2007 an anonymous Ebay purchase for a whopping $2.35 million.

Intro.: A Moment in Time with Dan Roberts.

Content: Almost from inception the American tobacco industry understood the value of advertising in the rising popularity of the national pastime, baseball. Somehow it all fit together. Tobacco use on and off the field was almost universal with players, managers, and the fans all chewing and puffing away at the pungent weed. One of the earliest forms of baseball advertising was the baseball card, absent the modern statistical or biographical information - just a player’s picture and often in a numbered series which encouraged buyers to repeatedly purchase the company’s products.