Lead: For twenty years from 1948 to 1971 one man helped define American popular culture. Millions tuned in at 8:00 on Sunday night to consume the fare served up by Ed Sullivan.

Intro.: A Moment in Time with Dan Roberts.

Content: Ed Sullivan was born in the age of Rag, came to maturity in the frenetic jazzy 1920s, and helped establish Rock and Roll as the medium of expression for a generation of restless baby boomers. He got his start in the newspaper business, writing first sports and then gossip columns for a variety of sheets. In the depth of the Great Depression he was hired by the New York Daily News to write his "Little Old New York" strip. These notes on New York society life would continue for the rest of his life.