Lead: After World War I architects and artist began to experiment with a new style combining color and industrial detail. In a 1960s revival, people called it Art Deco. Intro.: A Moment in Time with Dan Roberts. Content: The term “Art Deco” is derived form “arts decoratifs” – French for decorative arts. The term was used in the title of a major international design exhibition in Paris in 1925: Exposition Internationale des Arts Decoratifs et Industriels Modernes. Delayed for a decade because of the wartime emergency, this exhibit launched a major international movement, but nowhere more influential than Europe and the United States. Loading... Taking too long? Reload document | Open in new tab Download [70.81 KB] Share