WHO'S GOT TIME FOR A Moment In Time?
A LARGE AND DESIRABLE AUDIENCE, THAT'S WHO.

AMIT’s audience is distinguished by its high level of educational and professional success. Listeners—soon to be part of an ever bigger television viewing audience—are affluent, active consumers and business leaders, all of whom are very involved in their communities. Nearly 70% of all listeners (NPR) are ages 25-54 with a median age of 42. On XM and Sirius, the vast majority of listeners (89%) are adults, 18 years of age and older.  The Armed Forces Radio Network broadcasts to all service personnel, embassy staff, and other international listeners.

A Moment In Time Listeners are Affluent and Active Investors:

• 1-in-4 have individual income of $75,000+
• 1-in-3 have individual incomes over $50,000
• 91% more likely to have traveled abroad in the past 3 years
• 44% purchased fine jewelry in the past year

A Moment In Time Listeners are Educated:

• Twice as likely to have graduated from college
• 117% more likely to buy 6+ hard-cover books in a year
• 70% use a computer at work or home

A Moment In Time Listeners are Decision-Makers and Opinion Leaders:

• 16% are in top management (owner, partner, president, CEO, etc.)
• 1-in-10 are self-employed
• Half hold a management level job title
• 45% are employed as professionals, managers or administrators
• 37% make business purchase decisions of $1,000+
• 85% made a charitable contribution in the last 12 months

A Moment In Time Listeners are Highly Motivated:

• Highly educated and successful
• Involved in policy-making, international events, decision making
• Participants in global trends, concerns, contexts

NPR Listener Demographics:

• 56% are men, 44% are women
• 51% are between the ages 35-54
• 57% have a college degree or beyond
• 61% are married
• 30% have an annual household income of $100,000 or more

Source: NPR Audience and Corporate Research, Profile 2006; XM and Sirius listener demographics

A Moment In Time Radio Carriage List

Domestic Stations: 150+
Domestic Markets: 3,000+
Armed Forces Radio NetWork: 800,000 personnel, US Navy ships on deployment, and every embassy and consulate worldwide (approximately 1 million listeners daily)

To find A Moment In Time in your, or any, area, please contact Nancy Waldo at nwaldo@richmond.edu or 804-289-8679.